Digital ArtBrand ActivationCreative Management
Esquire — First Digital Artist Cover
The publication's first-ever digital artist cover, produced in collaboration with Alexandr Subsensus. Timed to Cosmonautics Day (April 12, 2021). Subsequently sold at a charity NFT auction.
Challenge
Esquire Russia had never put the work of a digital artist on its cover. The issue was timed to Cosmonautics Day, April 12, 2021.
Idea
A digital cover by Alexandr Subsensus on the space theme, then sold together with Esquire at a charity NFT auction.
Production
CATS ran the collaboration between the magazine and the artist, produced the digital cover artwork and coordinated the NFT auction.
- Artist collaboration management (Alexandr Subsensus × Esquire)
- Digital cover artwork production
- NFT auction coordination
Selected frames
Result
The first digital artist cover in the magazine’s history. The cover was sold at a charity NFT auction.
Video
Credits
- Artist
- Alexandr Subsensus
Related Work
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