CGIBrand ActivationCreative Management

MOOW — Pulse to Earn CGI Promo

CATS produced a 30-second CGI promo for MOOW, a P2E fitness app, and developed the product slogan 'Pulse to Earn'. The animation brought to life a character with a futuristic pulse-tracking helmet.

CLIENT

MOOW

FORMAT

30-second CGI promo in two versions, with text and clean. Storyboard. GIF cut-downs for social media.

ROLE

Creative concept, slogan development, character design, CGI production

OUTPUT

30-second CGI promo, the slogan “Pulse to Earn”, GIF cut-downs

CGI Content Production Creative Management

Challenge

MOOW, a fitness app where users earn by staying active, needed a CGI promo.

Idea

The slogan “Pulse to Earn” and a character whose helmet shows his pulse: the product concept is visible on screen. The pulse runs through every scene: on the smartwatch, on the helmet, in the heart-shaped logo.

Production

CATS wrote the slogan and drew a storyboard of 12 shots in 6 scenes: a user at the desk, the watch, the pulse line, a ride in a capsule, a run on a treadmill. Then the character with the pulse-tracking helmet was designed and animated in 3D, and the promo was finished in two versions, with text and clean, plus GIF cut-downs for social media.