MTS × Alexandr Subsensus — Brand Campaign
CATS managed a collaboration between MTS and digital artist Alexandr Subsensus for MTS's new logo advertising campaign. Subsensus created an animated video with reflections on the ecosystem of the future — placed on the largest billboards in Moscow.
Challenge
MTS was launching an advertising campaign for its new logo and brought in CATS to run a collaboration with a digital artist. April 2023.
Idea
Digital artist Alexandr Subsensus made an animated video reflecting on the MTS ecosystem of the future, shown on Moscow’s largest billboards. A figure grows out of red flowers, thin strands and floating spheres, and the video ends on the new MTS logo.
Production
CATS managed the collaboration between the brand and the artist: the commission for the original animated video went through CATS. CATS ran production of the 15-second video and delivered the files for outdoor placement.
- Brand × digital artist collaboration management
- Animated video concept and production
- Outdoor advertising asset delivery (large-format billboards)
Selected frames
Result
The video ran on the largest outdoor billboards in Moscow as part of the new logo campaign.
Video
Credits
- Artist
- Alexandr Subsensus
Related Work
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