VK Clips × Alexandr Subsensus

Challenge

VK Clips commissioned a collaboration with a digital artist. February 2024.

Idea

Alexandr Subsensus made a clip about different impressions of using the service: everyday scenes with a phone burst into colourful 3D shapes, suitcases, hearts, donuts, flying figures. Frames from that clip became a limited physical drop.

Production

CATS managed the collaboration from the artist brief through video production to the physical drop of 300 unique items made from the video frames. The merch line puts the frames on a longsleeve, a t-shirt and a tote bag, with the VK Clips × Alexandr Subsensus mark on the back. The clip ends on the joint Alexandr Subsensus × VK Clips plate.

• Brand × digital artist collaboration management
• Artist brief and production coordination
• Video production (Alexandr Subsensus)
• Limited physical merchandise drop (300 unique items from video frames)