How CATS scales
From a studio to a system other studios run on.
Six phases. We are between the first and the second: the studio already runs its own productions on the system, and the system is becoming one core for every project. Phases 4 to 6 are vision, not a promise with dates.
- 1. CATS Studio
- 2. CATS internal OS
- 3. Software-enabled service
- 4. CATS OS platform
- 5. Creative infrastructure
- 6. Creative intelligence network
- Live
Phase 1: CATS Studio
People plus AI tools
What we do
- We produce CGI, AI video, shows and installations for brands, agencies and artists.
- AI is used inside our own team; every project is run by hand.
Who uses it
Our team
Where the money comes from
Production fees from clients
True before the next phase
- Our own productions run on one system, not on chats and memory. MONO SHOW season 3 does (Live).
- The cabinet is deployed at os.cats.studio (planned by 31 October 2026).
- We are here October 2026. Phase 1 gate met for MONO; the cabinet deploy and the producer core are next.
- Building December 2026 to January 2027
Phase 2: CATS internal OS
The studio runs on its own system
What we do
- Every studio project goes into the cabinet registry, starting with sales: leads from the site reach the system and Telegram (planned December to January).
- An internal producer in the founder’s chat: statuses, agreements, deadlines and a morning brief (Building, about 9 to 11 working days once approved).
- One bot and one core for every studio project instead of three separate bots.
Who uses it
CATS producers and crew
Where the money comes from
Still production fees. The system cuts the time a producer spends chasing.
True before the next phase
- Leads flow into the system (studio plan gate).
- In five working days of real use, the producer core understands at least 8 of 10 messages correctly.
- Zero messages to an external channel without the producer pressing Send.
- Planned From February to March 2027
Phase 3: Software-enabled service
Clients connect to the system
What we do
- A Content OS offer and the first client project in the cabinet (studio plan, February to March 2027).
- The coordinator joins the client chat: reads it, drafts replies, nothing leaves without Send.
- The CATS team still runs the production; the client sees the dashboard.
Who uses it
Production companies, shows and agencies, with the CATS team behind them
Where the money comes from
Setup fee, a monthly fee for the system, optional production by the studio
True before the next phase
- Two weeks with a live client and not one message in their chat without Send.
- Median response time to the client under 12 hours.
- 3 to 5 productions pay for the system.
- One case with numbers.
- Vision
Phase 4: CATS OS platform
Teams run it themselves
What we do
- Agencies, production companies and brand teams use the system without our crew.
- The studio becomes an optional premium layer.
Who uses it
Agencies and in-house brand teams
Where the money comes from
Subscription, usage, onboarding
True before the next phase
- Onboarding works without the founder in the room.
- Brand Brain and Model Router exist as products, not as studio habits.
- Vision
Phase 5: Creative infrastructure
Between foundation models and brands
What we do
- CATS OS sits between the model companies and the brands that use them: brand intelligence, agents, models, production, governance, results.
Who uses it
Global brands and their agencies
Where the money comes from
Enterprise contracts, usage
True before the next phase
- Brands trust the system with rights, provenance and approvals across markets.
- Vision
Phase 6: Creative intelligence network
Every production makes the next one better
What we do
- The more production runs through CATS, the more the system knows about decisions, model performance, workflows, brand rules and what works.
Who uses it
Everyone on the platform
Where the money comes from
Same streams, compounding on data
Dates come from the studio plan of 16 October 2026. Phase 2 work estimates are in working days and start once the design is approved. Phases 4 to 6 have no dates.
Why CATS gets stronger over time
Every production leaves data the next one uses.
Models are available to everyone. What a model is not given is the history of how real productions run: who decided what, what the client turned down, what shipped on time. Today we have three of these layers. The rest arrive phase by phase.
- Today Live
Producer decisions
Every draft the bot wrote and what the producer actually sent, edited or rejected.
- Today Live
Chat log
The team chat of a production, with replies, files and agreements.
- Today Live
Task facts
When a file landed, when a task closed, who answered how fast.
- Phase 2 Building
Workflow across projects
The same rules and history for every studio project, not only one show.
- Phase 3 Planned
Client memory and approvals
What each client asked for, agreed to and turned down.
- Phase 4 Vision
Brand context
Rules, products and references per brand.
- Phase 5 Vision
Model performance
Which model did which shot, at what cost, and whether it passed.
- Phase 6 Vision
Creative performance
Which creative worked on which platform, fed into the next brief.
The loop
Vision- More projects
- More data
- Better routing
- Better QA
- Better decisions
- Better results
- More projects